At AgoNow, we support our distributor and supplier partners’ transition to digital. One of our primary goals is to help distributors and manufacturers grow their businesses profitably. Another advantage of this support, though, is the impact it can have on your human resources and recruiting efforts.

Jenel Stelton-Holtmeier, editor of Modern Distribution Management, reminded us of this in her recent commentary, What are you doing to make distribution ‘sexy’? She writes that the biggest threat to distribution industry hiring managers isn’t other distributors, but non-distribution-industry technology companies.

The tech-capable generation seeks out tech-capable organizations in which to build their careers, but whether that is an advantage or disadvantage to your company depends on your attitude. “Distribution and manufacturing jobs don’t have to be seen as low-tech careers, but only if you’re willing to embrace the technology that exists – and that is becoming more affordable and accessible every day,” she writes.

Here at AgoNow, we agree wholeheartedly, and we want to make technology adoption even easier by partnering with your company to implement it, helping with digital marketing campaigns, providing access to leading-edge market analytics and offering e-commerce support. With a partner, you can strengthen your team with minimal time and investment. But you have to take the first step. As Stelton-Holtmeier puts it, “Getting the next generation to think distribution is sexy starts with you.”

To learn how AgoNow can help you use technology to your advantage and can help you strengthen channel relationships, visit the About AgoNow page.